About Us
About the Network

Leading Lady Entrepreneurs Network, established in 2019, is a subsidiary of OBSS (PTY) LTD - a 100% female owned digital marketing services company. It was created following the ad hoc queries,  one-on-one business coaching and mentoring  requests from aspirant and existing business owners who needed guidance on how to start  and manage their own businesses, whilst maintaining balance with the demands of life. An outreach to an even larger community of female entrepreneurs was needed.

That is where Leading Lady Entrepreneurs Network plays a pivotal role. Leading Lady Entrepreneurs Network aims to fill the gap by providing business and life style resources to help women to navigate these two areas seamlessly. We believe through cultivating positive mindsets, encouraging healthy relationships with self and others, managing finances effectively whilst growing successful businesses, will help female entrepreneurs live lives that are fulfilling whilst building thriving businesses that they are proud of and love.

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Photo credit: Siyamthanda Masango

Meet the Founder

Passionate about making a positive difference

Hi, my name is Louisa Masango, Founder and visionary behind O.B.S.S.  and Leading Lady Entrepreneurs Network. I am a mom, daughter, sister, aunt, serial entrepreneur, business partner, qualified Project Manager and Information Science graduate with 20+ years’ experience in developing winning strategies, as well as mentoring and coaching small business owners to bring their vision to life.

Connecting the dots comes as second nature to me, and I apply this skill to provide business and digital marketing solutions and training that help entrepreneurs and small business owners to conceptualise their ideas, apply tactical approaches that align to their objectives and market their offerings effectively and professionally, online. 

I am passionate about making a positive difference and do so by helping female entrepreneurs strike a balance between following their business passion and living the life they find fulfilling. 

Let's discover your super power together. Let's collaborate to create the life and business you love.

Louisa Masango


"Truly helpful when you can bounce ideas off some like-minded individuals facing similar challenges. Well done Leading Ladies. This is amazing!"

Leana Leonard

Serial Entrepreneur & Gallup Strength Finder Coach

"Louisa, you are a true mentor! You are already playing a very important role in Little Oak Events & Caterers. Your advice is surely timely and visionary. We will implement your advice with the seriousness it deserves…"

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Edith Ng' ang 'a CEO

"I learnt more than really being in a position to share...I learned that if I want to be taken seriously as coach and savvy business woman, I need to invest in myself."

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Nomzamo Khanyile Life Coach & Business Woman